In the next few minutes, we are going to explore the dating app Bumble, it’s creator and CEO Whitney Wolfe, and the departure from traditional dating apps and sites.
In a society where men are expected to make the first move when it comes to dating, Bumble flips this gender expectation and puts the initial contact in the hands of women. Similar to a Sadie Hawkins (girls choice) dance where the responsibility of inviting a boy to the event lies solely with the girls, Bumble at first appears like many dating apps swiping left to move on or right in an attempt to make a connection, but with Bumble the female always makes the first move and she has one day to say something and make a connection before it’s gone.
According to the Bumble FAQ ‘Men can’t start a conversation with the female users but they can show special interest in a match by extending just one per day to remain in the queue for an additional 24 hours’.
Whitney Wolfe was born in 1990 in Salt Lake City, Utah and attended Southern Methodist College. In addition to being the founder and CEO of Bumble, Wolfe has also been involved with launching Cardify, Tinder, and has worked orphanages while traveling in southeast Asia. She now resides in Austin, Texas.
So is Bumble an empowering app for single women or just a dating site within a more specific niche similar to Christian dating or Farmers Only dating? Either way, Bumble takes a step forward in making women feel safer online and filtering out a lot of unwanted advances.
The Bumble app is currently available on the Google Play Store or the Apple App Store, and they are planning a Windows phone version as well.
Watch https://www.youtube.com/watch?v=zrxxBd1UJxg for more.