As the CP+B’s Global CEO, Lori Senecal is responsible for the firm’s global development and overseeing coordination of company’s 10 international offices. The company’s business performance has advanced since 2015 when Lori joined the agency. She has formed an inventive, collaborative and nimble modern global agency that is both reliable and innovative.
Lori’s excellent leadership skills and investment on talent has steered the company’s entrepreneurial spirit. As a result of this, CP+B was listed among the ‘Creativity Innovators of the Year’ in 2017, by Advertising Age. Lori was also named among the four “Agency Executives to Watch” in 2016. Other recognition and awards won by Lori include the Most Creative People in Business in 2017 after being honored by Fast Company. For the past two years, Lori has been named consecutively in the AdWeek’s Power 100 list, acknowledging top-leaders in marketing, technology, and media.
Lori Senecal also served at KBS as Global Chairman and CEO before joining CP+B. During this period, KBS agency expanded from 250 to 900 people globally. For this, the company was documented by Crain’s as one of the “Best Places to Work in NYC”. It was also named among “Standout Agencies” on Advertising Age’s list for 3 years consecutively. In 2013, Lori won the Quantum Leap award for leadership and innovation by AWNY Game Changer Awards. She was also listed among Advertising Age’s “Women to Watch” during her service at KBS.
Before joining KBS, Lori Senecal worked at McCann Worldgroup as Global Chief Innovation Officer before becoming the President McCann Erickson’s New York office. She has a degree in Marketing and Finance from McGill University. Lori Senecal has helped several companies create competitive advertising strategies including Coca-Cola, BMW, American Express, and Xbox among others. Check out Fast Company to see more.
Lori believes that ideas are brought to life through radical collaboration. Outstanding talents are joined to work as a team towards achieving a common goal. She urges beginners to believe in themselves and avoid getting distracted by fear in order to be successful. According to Lori, a great idea is one that takes place eventually. She believes that focusing on execution as important as the vision itself.