Mike Baur has gone from having critics scratch their head as to why he would go into an investment arena that has so many unknowns in it, to having the Swiss business community talking about how effective his company the Swiss Startup Factory has been. Baur understood when he founded this company that a lot of great ideas existed out there, but they needed the help of some experienced executives to become reliable companies. The SSUF has proven that startups don’t need years to be established and get to peak level, and Baur believes that there are three ways startups can not only reach execution level but become sustainable companies that won’t fail after just a few years.
The first thing startup founders should know according to Mike Baur, is that they cannot wait for things to happen to get their business to operational stage. It all starts with getting your product or service to materialize and knowing which capital source you’re going to tap into, and following through on your plans to launch. The second thing your business needs to grow is the ability to adapt to any changes that come. Disruptive companies have already changed the traditional business landscape as it is, and in today’s world the ability to adapt is even more important. The final thing that’s needed to build a long lasting company is knowing your risks and being willing to take them because there really are no safety nets for failure.
Mike Baur’s journey to his startup accelerator began when he was only 16 and entered the intern program at UBS Bank. He was told that he could expect several promotions and become a big manager if he followed a written chart handed to him by a human resources manager. Baur did have a successful career earning promotions and finding high-return investments for clients, but his passion for the job declined in the years following the recession of 2008. This is because the recession brought a lot of new rules and Baur’s job became even more of a grind for him. In 2014, Baur brought his first startup investment program to reality in Think Reloaded, and shortly after with the help of the Goldback Group and Helvetia the SSUF took root. The SSUF is reliable because it has several activities including perfecting investor pitches and branding capabilities that ensure investors are only funding companies that will give them returns.