Bradesco Bank Sets The Pace For Other Brazilian Banks Under Luiz Carlos Trabuco Cappi

Bradesco bank ruled the Brazilian banking sector from the early 1940s until they were overtaken by their competitors in 2009. Itau and Unibanco were two main banks that were competing with Bradesco bank. The two banks formed a merger in 2009, thus destabilizing the waters in the delicate banking sector. With the new union, they were able to beat Bradesco bank with the number of branches, customer base and also assets.

Ever since it was established in the early 1940s by Amador Aguiar, Bradesco bank has pioneered many modern banking products. It is the first bank to introduce the ATM biometric system in the country. The system offers added security features for the customers where it uses customers’ fingerprints to complement their passwords. Bradesco is also the first bank to introduce internet banking in Brazil. Other services that the bank has pioneered include the use of credit cards and pension plan services.

Bradesco bank is considered as the largest lender in Latin America providing their customers with both personal and commercial loans. The bank serves both small and high-end customers and also businesses. Besides banking products, Bradesco bank also provides insurance through their pensions and insurance division known as Bradesco Seguros.

Much of the bank’s success can be attributed to the fine breed of leadership in their various branches. Bradesco bank is fortunate to have some of the best brains in the banking industry. With the likes of Luiz Carlos Trabuco Cappi, and Octavio de Lazari, and Lazaro Brandao, the bank can only continue to lift their excellence bar higher.

Luiz Carlos Trabuco became the chairman of the bank after the 91-year-old Lazaro Brandao stepped down towards the end of last year. Before his appointment, Luiz Carlos Trabuco Cappi was the president of the bank who had served in that capacity since 2009. Mr. Brandao personally appointed Luiz following his immense experience and success while working in various departments in the bank.

Luiz Carlos Trabuco Cappi rose from the position of a bank clerk to join Bradesco’s inner leadership circle after serving in the bank for only fifteen years. Luiz who studied Philosophy and Letters joined the institution at the age of 17 years as an intern. Within the next decade and a half, he was promoted to head the marketing department.

As a known achiever, he introduced numerous changes in the marketing department that brought the company back to its feet within a short time. Under his leadership, the customer relations at the bank greatly improved thus attracting and retaining more customers. He also managed to open the bank to the media in a bid to build a positive image of the bank.

When he led Bradesco Seguros as CEO from 2003, Luiz Carlos Trabuco Cappi pushed the pension and insurance division to become the best in Latin America. Currently, this division contributes up to 30 percent of the entire institution’s revenues. When he was tapped to become the president, Luiz was succeeded by Octavio de Lazari, an equally talented and experienced executive at the bank. With the duo sitting at the helm of the bank, we can only expect Bradesco bank to become better.


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