Whitney Wolfe is the founder and Chief Executive Officer of Bubble, an online dating application that focuses on women empowerment. Before embarking on her solo project, Wolfe was the co-founder and Vice President of Marketing at Tinder, a popular dating app. While at Tinder, the idea of creating women empowered dating platform began to formulate when she realized how the app expected men to make the first move. Bubble app sought to reverse the roles and dynamics dictated by Tinder.
The approach used by Bubble dating app has propelled it to popularity having over 30 million downloads in the country. Wolfe’s efforts in integrating her women empowerment convictions in the app made it stand out above other dating apps by providing a platform where women would feel protected and empowered.
This has propelled it from just an ordinary dating startup app to the most popular dating service in the United States. The app is currently valued at $1 billion. Bubble dating app has gone the extra mile by adding Bubble BFF and Bubble Biz features. Bubble BFF allows users to establish romantic relationships while Bubble Biz enables business connections to be created. These innovations have the app on course to become a globally recognized social network. Whitney Wolfe’s success in business can be traced back to her college years where she studied at Southern Methodist University majoring in International Studies. Her time at SMU demonstrated her talent in innovation through her endeavors where she was able to partner with Patrick Aufdenkamp, a celebrity stylist, to come up with a non-profit project called ‘Help Us.’ Moreover, she partnered with Aufdenkamp again too create a clothing line called Tender Heart. The line was dedicated to providing awareness on fair trade and human trafficking.
It became a success having received positive reviews from buyers. After her college years,Whitney Wolfe joined a startup project called Cardify which never got off the ground. In 2012, she joined a dating startup which began to gain popularity due to the features it offered. Wolfe played a significant role in the startup in its rise to fame. Later on, the app was given the name Tinder and had risen to top all dating apps in the country. Wolfe was promoted to Vice President of Marketing and was influential during those early years.
Even with her success in business,Whitney Wolfe still found time to pursue her relationship with Michael Herd whom she met on a skiing trip in 2013. The two began dating after keeping in touch and got engaged after two years. They got married in Italy at a town called Positano.
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