WHITNEY WOLFE:CO-FOUNDER OF BUBBLE DATING APP

Whitney Wolfe is the founder and Chief Executive Officer of Bubble, an online dating application that focuses on women empowerment. Before embarking on her solo project, Wolfe was the co-founder and Vice President of Marketing at Tinder, a popular dating app. While at Tinder, the idea of creating women empowered dating platform began to formulate when she realized how the app expected men to make the first move. Bubble app sought to reverse the roles and dynamics dictated by Tinder.

The approach used by Bubble dating app has propelled it to popularity having over 30 million downloads in the country. Wolfe’s efforts in integrating her women empowerment convictions in the app made it stand out above other dating apps by providing a platform where women would feel protected and empowered.

This has propelled it from just an ordinary dating startup app to the most popular dating service in the United States. The app is currently valued at $1 billion. Bubble dating app has gone the extra mile by adding Bubble BFF and Bubble Biz features. Bubble BFF allows users to establish romantic relationships while Bubble Biz enables business connections to be created. These innovations have the app on course to become a globally recognized social network. Whitney Wolfe’s success in business can be traced back to her college years where she studied at Southern Methodist University majoring in International Studies. Her time at SMU demonstrated her talent in innovation through her endeavors where she was able to partner with Patrick Aufdenkamp, a celebrity stylist, to come up with a non-profit project called ‘Help Us.’ Moreover, she partnered with Aufdenkamp again too create a clothing line called Tender Heart. The line was dedicated to providing awareness on fair trade and human trafficking.

It became a success having received positive reviews from buyers. After her college years,Whitney Wolfe joined a startup project called Cardify which never got off the ground. In 2012, she joined a dating startup which began to gain popularity due to the features it offered. Wolfe played a significant role in the startup in its rise to fame. Later on, the app was given the name Tinder and had risen to top all dating apps in the country. Wolfe was promoted to Vice President of Marketing and was influential during those early years.

Even with her success in business,Whitney Wolfe still found time to pursue her relationship with Michael Herd whom she met on a skiing trip in 2013. The two began dating after keeping in touch and got engaged after two years. They got married in Italy at a town called Positano.

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Fabletics Continues to Thrive

At present, Amazon is controlling about 20 percent of the fashion e-commerce market. The situation makes it difficult for other companies to prosper. The case has however been different for Fabletics which is owned by Kate Hudson. Within three years of its existence, Fabletics has grown to be a company worth $250 million. The growth has been stirred by the activewear movement which the company uses to sell clothing to the customers. To discover the activewear that fits you best, you are encouraged to take a Lifestyle Quiz. Fabletics knows that the clients are attracted to brands that inspire and those that push them a little. Once this knowledge is incorporated with the company’s convenience and the membership, the company has to flourish.

 

Time over, people have been associating the quality of a commodity with its price. With the current changes in the trend of the economy, it is no longer possible to use these quantifications to register a competitive business or to guarantee success. The modern consumer is taking issues such as customer experience, brand recognition, last-mile service among other qualities to identify what will be highly valuable to them. The very things are what Fabletics has been looking at and has reaped much success. The company has about 16 stores and has the intention of opening even more.

 

Fabletics’ membership model helps it to offer more personalized services. Unlike other enterprises that view the showroom as a threat to their business since people window shop online and buy commodities elsewhere, Fabletics has turned it into a positive. 30 to 50 percent of individuals who walk into the Fabletics stores are members and about 25 percent of the non-members become converted while in the warehouse. Fabletics continues to stand out more because it intends to inspire women to be the best version of themselves and to appreciate themselves no matter their age, shape or size.

 

Fabletics prides in having three and a half years of experience in inspiring people. The co-founders of TechStyle Fashion Group thought of coming up with an athleisure brand since the market lacked stylish and quality products. They wanted to make a difference, and no one was better suited to bring this change than Kate Hudson. From the first day, she has been actively involved be it in picking out social media strategy or reviewing the budget. Every week, Kate Hudson takes a look at the number of the sales in a week and gets to know which clothes are selling and which ones are not.

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