How CEO Ryan Emmons Placed Waiakea Water at the Top

The magazine publication Inc. 5000 periodically releases a list of businesses they consider to be among the top in the country. In their recent edition they published a list of companies, which included the bottled water brand of Waiakea. Not only did the Waiakea brand make the magazine’s list of successful businesses, it placed at number 414. This placed the bottled water in line with such seasoned companies as Microsoft, Zappos and Timberland. This placement was a highly prized achievement by Waiakea’s founder, Ryan Emmons.

The success of Waiakea water can be attributed to its founder’s unique strategy to market it as both an eco-friendly and socially-conscious brand. Since the water is sourced on the big island of Hawaii, it was easy to promote it as coming from a sustainable resource. The water comes from the snow and rain that falls on the peaks of the Mauna Loa volcano. Since it is constantly being renewed, the source of the water is never depleted and never impacts the surrounding sustainability of the natural environment.

In addition to promoting the water as eco-friendly, CEO Ryan Emmons also chose to include the water’s beneficial health properties. This water is naturally enriched with several essential minerals, including potassium, silica and magnesium. This enhancement occurs as the water passes through underground layers of volcanic rock on its way to a natural aquifer. The rock formations not only help make the water a healthier beverage to drink, they also give it a pH level between 7.8 and 8.8, which makes it better suited for penetrating the cells of the body for a more thorough process of hydration.

The social-conscious aspect of the brand comes from the company’s choice to use recycled plastic in the creation of the bottles used to contain it. This company has also taken steps to reduce the amount of carbon released into the atmosphere by putting a more efficient manufacturing process into place. The team behind the Waiakea brand of bottled water have also partnered with Pump Aid to help bring clean water to underdeveloped communities such as those found in South Africa.