So honored to be on @FortuneMagazine’s #40Under40, with more women than ever before. Proud to be listed alongside the likes of @EmilyWWeiss, @jacindaardern, @Ocasio2018 and many more! 🙏 https://t.co/gbx1QUrZxM pic.twitter.com/u9IjbUfIgc
— Whitney Wolfe Herd (@WhitWolfeHerd) July 19, 2018
Regardless of the industry you are in you can learn quite a bit from people and businesses in other industries. The women empowerment dating app Bumble shows how to take a very successful product and expand it in new and different directions. While Bumble began life as a dating app it has since been extended into a product that can help make new friends as well as new business contacts.
Bumble is the brainchild of Whitney Wolfe Herd, an innovator and entrepreneur in the tech industry. She came up with the concept of a dating app where it is strictly the women who get to make the first move. Using this idea she co-founded Bumble and is its chief executive officer. Even if you don’t use or care about dating apps any business owner can learn quite a bit from the smart moves she has made with Bumble. Visit on her twitter account for more updates.
Before Whitney Wolfe Herd came along every dating app relied on men starting a conversation. How Bumble works is if both a woman and a man swipe right on each other, which is the way of showing interest, the woman has a day to send a message to him. If she doesn’t the connection disappears. The business lesson from this is that while you have a target demographic you’re not actually trying to reach everyone in it. It makes a lot of business sense to appeal to a smaller segment of the market rather than chasing everyone which usually results in being like everyone else in your industry and not achieving a lot of success.
Whitney Wolfe Herd has a reputation that has expanded well beyond the tech industry. Her business smarts and original vision resulted in her getting a non-voting position on Imagine Entertainment’s board of directors. This board, led by co-chairmen Brian Grazer and Ron Howard, chose Whitney Wolfe Herd because she would bring a fresh perspective. They wanted someone who thinks differently than the other board members do while at the same time understanding the importance of story-telling and how important human connection is.
Read more: https://en.wikipedia.org/wiki/Whitney_Wolfe